How We Choose Our Products at Skinovia

The skincare market has never been vaster. Serums, oils, creams, essences: hundreds of new products appear every month, driven by trends that change as quickly as they arrive. Faced with this profusion, a simple question often arises: how do you know if a product is truly worth trying?

At Skinovia, that's precisely the work we do before a product appears in our catalog. Here is our method, in detail.

1. The presence of recognized active ingredients

First and foremost, we look at the ingredient list (INCI) of each product. We look for the presence of active ingredients whose effectiveness has been documented: retinol, hyaluronic acid, vitamin C, vitamin E, niacinamide, centella asiatica, glycolic acid, among others.

A product that only offers a pleasant scent and neat packaging, without identifiable active ingredients, is not destined to join our selection — even if it sells well elsewhere.

2. Dosage, not just presence

The presence of an active ingredient on a label guarantees nothing if the concentration is too low to produce an effect. This is a classic of cosmetic marketing: prominently displaying a "star" ingredient, when it is present in homeopathic quantities.

We prioritize formulas where the main active ingredient is dosed at a level consistent with standards observed in cosmetic literature: for example, a retinol concentration sufficient for a measurable anti-aging effect, or a percentage of hyaluronic acid that is genuinely hydrating.

3. Skin tolerance

An effective but irritating product is not a good product. We pay particular attention to the overall formulation: presence of soothing agents, absence of known problematic allergens, compatibility with sensitive skin where possible.

When a product requires particular precautions for use (concentrated exfoliants, high-dose retinol), we ensure that this information is clearly communicated on the product page — not hidden in the fine print.

4. Regulatory compliance

All cosmetic products sold in the European Union must be notified on the CPNP (Cosmetic Products Notification Portal) and comply with the European Cosmetics Regulation. This is a non-negotiable prerequisite for us: a non-compliant product will never be listed, regardless of the perceived quality of its formula.

5. Value for money

A good product is not necessarily an expensive product. We evaluate whether the price positioning is justified by the actual quality of the formula — and not solely by the prestige of a brand name or packaging.

What this method means for you

Concretely, this means that every product on Skinovia has been scrutinized against these five criteria before being listed online. This is not an absolute guarantee — no selection can predict how a product will react on every individual skin type — but it is a serious filter that eliminates much of the market noise.

An evolving method

This selection framework is not fixed. It evolves over time, particularly thanks to the feedback you share with us after use. If a product repeatedly disappoints, we remove it from the catalog. If a formula proves particularly popular, we seek to offer variations (formats, variants, complementary ranges).

Our goal remains the same: to make every visit to Skinovia simpler, more reassuring, and more useful than a blind search on a general search engine.

Have a question about the composition of a particular product? Our customer service is available to answer you — contact us.